
Overview
Tahap pertama dimulai dari market & consumer insight research, untuk memahami preferensi konsumen di area target, pola pembelian, serta positioning kompetitor di kategori yang sama. Dari sini terlihat bahwa komunikasi yang relatable menjadi faktor penting dalam menarik perhatian konsumen.
Es Teh Indonesia
Brand Positioning & Local Market Share Strategy

A compact summary of the brief, execution, and outcome so the project reads clearly at a glance before you continue scrolling.
Project Snapshot
Service Focus
Why It Matters
This section clarifies the working scope so readers can immediately connect the creative output with the strategic services behind it.
Project Result
Key outcomes placed ahead of the supporting frames so the impact lands clearly.
Brand Awareness
Significant increase in local brand visibility and stronger market presence in targeted areas.
Local Market Penetration
Expanded brand reach and improved brand recall in targeted local markets.
Supporting Frames
Additional visuals and project markers that reinforce the case study.
Service scope
Brand Strategy & Positioning
Service scope
KOL & Influencer Activation
Client
Es Teh Indonesia
Industry
Food & Beverage





















